Building Products for the Enterprise

Building high-quality software products for business and enterprises of all
sizes is a distinctly different challenge than building for the consumer market. 'Move
fast and break things' doesn't work for enterprises with highly specialized needs and
when critical business functions are at stake. Product Managers in enterprise software
face a range of unique challenges in our business, which has a tremendous impact on how
we do our jobs, compared to our colleagues building for consumers. In this practical
guide, Blair Reeves, Product Principal at SAS Software, and Benjamin Gaines, Group
Product Manager for Adobe Analytics, provide clear lessons for enterprise product
managers that explain these challenges and provide proven strategies to overcome them.
You'll learn about the critical differences between the enterprise and consumer markets,
why this is so critical for Product Managers to understand, and the three core domains
of knowledge that every enterprise PM must master to excel in their
craft.